A website relaunch is an exciting time. It’s the product of hard work, creativity, and a drive to improve how you reach them. Recently, I went through this process myself and can tell you it was both thrilling and a little nerve-wracking. Updating a look is not just about that, it’s about introducing a better visitor experience, aligning with the development of your brand. If you are ready to announce your own website relaunch then you want to create an announcement that will speak to your audience. It should share the excitement, show them the changes, and get some feedback. I’ve rounded up 10 examples of website relaunch announcements to get you going. In these examples, you see that clarity, emotional connection, and value the audience will get from an update are top of the list.
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1. A Fresh Start, A Better Experience.
Sample Announcement: “We are very excited to finally give you guys a better, faster, a more intuitive browsing experience after months of hard work. Our site with a clean, modern look and new features is built to find what you need. Don’t take a peek today just to see what you think, explore the new design and let us know what you think!”
Why It Works: This is an announcement that lets folks know what the benefits of the redesign are in a clear and inviting way. It also generates a sense of excitement with its calls to feedback and to prove that your audience’s view matters to you.
2. Reimagined for the Future
Sample Announcement: “We’ve remade our site with you in mind. Our commitment to innovation is represented in the new design with a cleaner layout and less clutter and better navigation. Is it to see more and more information, new features, or a better user experience, we’re sure you’ll love what’s coming in the next few months!”
Why It Works: And it sounds like this is part of a much more ambitious vision and future plans. This makes the audience feel that the changes aren’t superficial and more the result of your ongoing attempts to do better.
3. Introducing Our New Website: Better Look, Better Experience
Sample Announcement: “Introducing our fresh new website! So we’ve made the things faster, sleeker and more user friendly for you. We’re psyched to share it with you: with improved navigation, a new design, and great new features!”
Why It Works: It’s basic and no nonsense. It describes the benefits of the redesign and invites the audience to investigate. It’s friendly and welcoming with a friendly message, inviting would be new to the site to check it out.
4. All change, though – same commitment to excellence.
Sample Announcement: “With this new website we’re delighted to give you first class service. The look has changed, but our passion for delivering top notch service remains the same. We’ve spent a long time making sure the site is easy to use and quickly loads. We’ve been working very hard to bring you an improved look and set of features, we hope you enjoy!”
Why It Works: This is a great announcement because it reassures the audience that your business still has the core values that haven’t changed, and all of the original design was updated. In fact this is a really nice way of building trust and creating excitement simultaneously.
5. Experience the Change: Our Website Relaunch
Sample Announcement: “Pleased to announce relaunch of our website! Our site now has a brand new design, and a plethora of new features, providing a slightly smoother, faster, and actually more enjoyable experience. Check out the new layout and give us your take. We can’t wait for you to see what we’ve been working on!”
Why It Works: This announcement focuses more on the experience, the fun of exploring the new site. With this, audience is invited to participate, to take actions and leave their feedback; making them feel connected to the process.
6. The Wait is Over: Discover Our New Website
Sample Announcement: “The wait is finally over! Our new website is live so we’re excited to show it off! With a new look, improved navigation, new features, we’re ready for you to explore it all. If you have some feedback or ideas, we’d love to hear them!”
Why It Works: When there’s some kind of announcement like this, the phrase ‘The wait is finally over’ excites our viewers. And it helps to keep the momentum and excitement going, but the work doesn’t pass without a fight, and staying in touch with the immediacy of interaction is essential to that momentum.
7. Our Journey Forward: Website Relaunch Announcement
Sample Announcement: We are excited to share the launch of our new redesigned website and we are pleased to move forward on our journey of small changes that result in big things. That is part of our lifelong mission, studying innovation toward perfection. With that in mind, we’ve factored in the how to make the site faster, easier to navigate and more in line with our mission to help you better. What did we change?” Take a look.
Why It Works: The redesign is part of a bigger journey, one in which this announcement participates. You can see that the changes will take the audience where they need to go and how to say that to your brand mission, and what the ideas are here after you connect the redesign to your brand’s mission and values.
8. Your Digital Makeover That Speaks to You
Sample Announcement: “Well, we’re excited to announce that our website Digital make a point over. Its the fresh design that shows us we are in love with providing you the very best experience ever. So we’ve made it easier to navigate, quicker to load and more engaging than ever. We hope you’re as excited about the new look as we are!”
Why It Works: The idea of “digital makeover” brings a little bit more fun on this, and also a lot of practical upgrades and a lot of excitement of the changes. You make the visitors feel part of something special.
9. Hello, You’re here to the Next Chapter of [Your Brand Name]
Sample Announcement: “Hello! We’re ready for the next chapter of [Your Brand Name]!” And we’re pleased to introduce our new, revamped website, fully tailored to you! It’s not only a fresh look, but the reflection of our brand’s evolution and a bunch of new features to make your experience smoother and all around better.
Take a look at our new layout, take a spin around better navigation, and enjoy a faster and smoother way to browse. We’re not just doing this because it’s time for a makeover, we are committing to serving you better at every step of the way. And we’re always excited to hear your feedback!”
Why It Works: They make this announcement, in a friendly, welcoming way framing the redesign as a meaningful milestone, without dampening the benefits. This invites exploration and feedback which holds the audience.
10. Your New Experience Awaits
Sample Announcement: “It’s here! Thank you for visiting our completely redesigned website. The new site also has a sleeker design, is better organized, and features a better user experience. We’ve tried to make it as easy and efficient for users as we can. Not to mention explore the site and tell us what you think!”
Why It Works: Your new experience awaits– this phrase makes you feel a bit of an adventure and anticipation too. Ease of use is part of the announcement allowing visitors to be excited to immediately start exploring the new site.
Final Thoughts
Announcing a site relaunch isn’t just about letting them know your site changed. I just think that part is about sharing the excitement of it, about why these changes are important, about inviting people to be part of that process. Whether you need to have a professional, a casual, a personal tone, these 10 examples are here to inspire. Use these ideas to build your own brand voice and make your visitors understand how much your caring to make a better experience.
A relaunch gives you a wonderful opportunity to reconnect with your audience, show off your growth, and talk about the improvements you’ve made to improve the experience your audience has. Hopefully, these examples have given you the jumpstart you need to create your own announcement and help you relaunch your website like it never lived before!
